**UPDATE 7/12/2014: There are some serious discrepancies in Scribble's original video. They've since released a new one, but it seems the way it works in this footage really is too good to be true. Read more on whether Scribble is a hoax or not on Technabob.**
Known as Scribble, the new technology lets you draw any colour in the world almost instantly.
The pen uses a 16-bit RGB colour sensor and scans real life items before creating a colour-matched ink, The Huffington Post reports.
For example, you could scan a blade of grass (or an orange, as above) and the Scribble will create the exact colour for you and transfer it either onto paper or a mobile device.
The ink cartridge is refillable and the wireless pen has a rechargeable battery, and for only US$150 it has the potential to revolutionise the art and design world.